Running your own business can be overwhelming and it’s easy to lose sight of why you started in the first place. I know this because I started my company over 6 years ago. I’ve learned a few helpful takeaways from our success (and a few failures as well)

If you are starting a business or are thinking about it, I hope you find these practical tips useful. I’m sure there will be times when you feel like giving up but if you stay focused and keep going, I have no doubt that your business will eventually take off in the same way my agency has.

Here are 3 things I wish I had known when I started my agency:

  1. Know your customers better than anyone else

Prepare to learn everything you need to know about the customers. Learn what they like and what they don’t. Find out how to approach and sell your products or services to them. Collect as much information as you can to help prepare yourself for selling your products or services, and if necessary interview your customers if you can get a hold of one, or ask some friends. The more information you gain from your customers will be easier for you when you pitch in with your product. I suggest you create a customer journey and an avatar report. Do as much as researches you can to find out their needs, pain points, and what’s the key fact for them to make the decision of purchase.

2. Confidence, Confidence, Confidence

One day, I was scrolling Tik Tok. There is this girl who said: There are people who are making the money doing what you are doing but they don’t even have half of your skillset. Starting a business is the dream, now you ask yourself, has the hustle paid off? Are the headaches worth it? I have those moments as well. In fact, a lot. I suggest you can talk to a life coach, your entrepreneur friends, try watching meditation videos to limit your anxiety. One thing really helps me was to take a look at how much you have achieved, trust in yourself and all the answers are within you.

3. Don’t forget to celebrate your WINS

Being your own boss, creating your own job and doing what you love is the dream, right? But the tough entrepreneur life can get lonely and frustrating sometimes. Tough competition, changing technologies, changing demographics – it all leaves you wondering “How do I make my business work?” With so many opportunities to fail and so many reasons to quit, it’s important to celebrate your successes. Amidst the daily grind, it’s easy to lose sight of what we’re working for. So don’t forget to celebrate the little things.


I hope this helps you on your journey to starting or growing your own business. Stay focused, stay confident and remember to celebrate every small win. I hope you’re ready to take on the world as a business owner. Try out my three tips and share what worked best for you in the comments! Please also comments What are the things you wish you had known when starting your business?