Branding + Website
The goal was clear: to create a brand identity and website that not only showcased Robin McFarland’s dedication and expertise in real estate but also connected with her audience on a deeper level. We had to communicate trust, professionalism, and a personal touch, blending the perfect mix of aesthetics and functionality.
As a real estate professional, Robin knew the value of a strong online presence. However, her brand and website didn’t fully reflect her passion, dedication, and deep industry knowledge. Robin needed a compelling brand identity and a website that would not only stand out in Houston’s competitive real estate market but also connect with her audience’s aspirations and dreams.
We dived headfirst into the world of real estate, understanding the nuances of the Houston market and the unique needs of its homebuyers and sellers. With these insights, our team began weaving together a brand and website that would encapsulate Robin’s values and the spirit of Houston’s vibrant real estate scene.
For the brand, we created a logo that radiates professionalism and confidence, paired with a warm, inviting color scheme that reflects the spirit of the Houston community. This branding now serves as a beacon of trust and expertise in every interaction with Robin’s clientele.
Turning to the website, we designed a user-friendly platform that streamlined property searches, provided valuable real estate information, and showcased Robin’s unique value proposition. We made sure the website was mobile-responsive, knowing that today’s homebuyers and sellers are often on the go.